“Who will the winners and losers be, as digital sales increase?” asks the FutureBook Digital Census survey. http://www.futurebook.net/content/futurebook-needs-you Will publishers, authors, agents, bookshops, mobile phone networks, software publishers win or lose?
The trouble with this kind of either/or question is: most parties will win in some ways and lose in others. The question asks whether unpublished authors will win or lose as digital sales increase, and I say both. It seems to me that new authors trying to get published will find themselves losing out because publishers will be able to make more products from each title – not just a hardback and a paperback, but also an ebook and an app or several apps. This means that a publishing company will focus its resources on getting more from each title, with the result that they have fewer resources to take on board brand new titles from unknown authors.
Having developed the skills and contacts necessary to publish all sorts of digital editions, publishers will then be looking for new books that can be published in all those new ways. Books which lend themselves to only one format for some reason, and are unsuitable for the other formats are in danger of being turned down by publishers who need more from each title than just one edition. This makes the hurdles even higher that an author has to jump, to get their book published.
But authors can be winners too. It is clear that the opportunities for authors to publish their books themselves is increasing as digital sales increase. The production costs are lower, and there are plenty of companies like Dandelion Digital offering author services to help them. If the self-published author takes advantage of all the digital marketing tools the internet offers, there is no reason why the increase in digital sales can’t make those authors into winners.
What’s your view on this?
Have you done the FutureBook survey? What did you think of the questions?